Puffin launches picture book subscription box

Puffin Books are the longstanding Children's section of Penguin Books. Founded in 1960, Puffin Books have been the largest publisher of children's books in the UK and across the English-speaking world. Famous authors and titles released by Puffin include classic such as Roald Dahls collection, Watership Down, Charlotte’s Web and The Very Hungry Caterpillar.

Customers can purchase a single box or signup for a rolling quarterly box delivered every 3 months. Each box includes three picture books from a mix of well-known authors, new rising picture-book authors and illustrators. The books are also accompanied by a magazine, activities, reading tips and bonus surprise goodies related to the books.

The box is available to purchase now from the Penguin Shop for £19.99 for a one-off or you can save a little by paying £75 (£18.75 per box) upfront for the full 4 boxes delivered for free in the UK every 3 months.

Puffin Books have been a family favourite across many generations of readers, however with book reading in decline from the rise of tablets and screens, Puffin Books are exploring further ways to make reading more accessible by tapping into the rising trend of subscription boxes to reach new audiences..

Publishing Director for Puffin Amanda Punter said: "At Puffin we are always looking for new ways to connect children with stories, to make it easy for time-poor parents and carers to navigate the incredible wealth of children’s books available, and bring storytelling into everyday life. We hope this new initiative will introduce the smallest of readers and their families to old favourites as well as brand-new stories, helping to open up the world to them through Puffin picture books."

Partnerships manager Nina Harrison said: "We are so pleased to be announcing the Puffin Picture Book subscription. We hope that the subscription box helps us connect our publishing with book lovers new and old, bringing the magic of stories through letterboxes up and down the country."

For more information visit : shop.penguin.co.uk