To help provide some tips, ideas and inspiration to those of you thinking about starting your own subscription box business, we aim to pick out a new subscription startup on our radar each month to find out a little bit more about the people behind the box.
What is Boxcitement?
Boxcitement is a creative monthly subscription box, aimed at people who love giving, receiving and wrapping gifts. It aims to surprise and delight people who can either keep the contents for themselves or re-gift them along with the premium stationery and wrapping accessories that we include – so we like to say the box is useful as well as lovely.
How much does it cost?
£15-£18 per month depending on length of subscription – you can pay monthly or save money by opting for a three, 6 or 12 month subscription. Boxes can also be purchased as one-offs for £20. All prices include UK P&P.
What makes Boxcitement different to other surprise gift boxes?
Our main point of difference is that all our products are designed by us in-house; we don’t commission other illustrators or designers or curate third party products which means our designs can only be found at Boxcitement and are produced in limited quantities. This hopefully appeals to anyone looking for something a bit different and exclusive – and allows us to come up with quirky and creative themes where the only limit is our imagination, and the size of the boxes we use! We do include items such as Sharpie pens and grosgrain ribbons which we curate but all designed items are exclusive to us. We make sure our themes and designs look very different from one month to the next, while maintaining a cohesive style that you can only achieve by keeping creative control.We combine traditional methods like letterpress printing with cutting edge techniques like laser cutting, and use premium papers and cards from artisan paper merchants, so our quality and attention to detail is something we pride ourselves on.
How did it all start and why a Subscription Box Business?
We are a small team all with creative backgrounds – from advertising and graphic design to fashion design and fine art – and we wanted to start a business that fulfilled us creatively, and gave us the opportunity to create products directly rather than for clients. We had seen how the subscription box model was growing in the US and was being introduced in the UK; it seemed a good opportunity to combine our creative skills with a growing and popular type of business. The targeted nature of the subscription box business also fits well with our knowledge of and belief in social media as a way to connect with our customers and grow the business.
What challenges have you faced on your journey so far?
With a limited marketing budget our biggest challenge has been to get our name out there as a new player in the subscription box market. We have contacted many reviewers, and now people are coming to us and asking to review our boxes, which has been a great outlet but we need to continually find ways of connecting with our potential customers.We care about finding suppliers we like working with - we have tried to work with local manufacturers wherever possible so we can get involved in the manufacturing process – a big thrill was visiting a Letterpress printer and watching our notecards being produced from start to finish. We continually strive to find people who are easy to work with and understand what we are trying to achieve.
What advice you would offer for people planning on launching their own subscription box business?
First off be prepared for lots of hours spent building the business beyond the idea. And allow for lots of boxes to be given away for reviews, competitions and giveaways – it’s all about getting your name out there and getting positive feedback so that customers can see what they are getting.
Which Boxcitement items have been your personal favourites?
Our personal favourites are the laser engraved wooden wing necklace we created for our lift off box, and a cute acrylic cloud brooch we made for our ‘head in the clouds’ theme. Both have proved popular with our customers too.